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The textile and apparel industry has been an important part of India’s economy for decades. Recently, a new player called HSAtlasTradeFashion has emerged in the industry, focusing on bringing global fashion to local markets across the country.
HSAtlasTradeFashion was started in 2020 and has quickly extended to have operations in over 15 states. The company works directly with manufacturers in Bangladesh, China, and other export hubs to source ready-made garments in wholesale. This allows them to access quality export-surplus apparel at affordable prices.
Then HSAtlasTradeFashion supplies this fashion merchandise to local retail stores in Tier 2 and Tier 3 cities in India. So far, they have partnered with over 2,000 multi-brand outlets. This helps distribute trendy, affordable clothes to smaller towns and rural areas.
For shoppers looking to understand different clothing styles and trends, Style 101 fashion tips offer additional inspiration.
The Inspiration of HSAtlasTradeFashion
According to founder Hardik Shah, the inspiration came from realizing the gap between export markets and local Indian bazaars. While Indian apparel makers were exporting stylish clothes abroad, local markets still lacked access to the latest fashion. HS Atlas aimed to link this supply and demand.
The company leverages modern technology for inventory management, logistics, and payments. They analyze local sales data to predict popular styles and place bulk orders accordingly. The use of e-commerce and mobile apps also helps them rapidly deliver fresh stock to their retail partners.
In just two years, HSAtlasTradeFashion has achieved a turnover of Rs. 45 crores. They have determined plans to expand into more towns and cities. The company also aims to play a role in modernizing and establishing the highly fragmented retail fashion industry in India Brand Equity Foundation (IBEF) – Textiles and Apparel Industry. Their business model provides a blend of global exposure and local outreach to bring more choice in style and apparel to Indian consumers across the country.
The Growth of Fast Fashion in India
HSAtlasTradeFashion is tapping into the rapid growth of fast fashion in India. Fast fashion refers to affordable designs that move quickly from runways to stores to capture modern trends.
India’s fashion bazaar is now estimated at $50 billion and is expected to reach $115 billion by 2027. With rising incomes and exposure to global trends, Indian customers want stylish garments at reasonable prices. Fast fashion helps meet this demand.
International fast-fashion giants like H&M, Zara, and Uniqlo have arrived in India. But domestic companies like HS Atlas have some advantages. Their local networks and insight help bring fast fashion deep into smaller cities.
HS Atlas has set up regional hubs and distribution centers to improve efficiency. Their logistics network uses trains, trucks, and even flights to ship products. Analytics and social media also help forecast needs and reduce unsold inventory.
Consumers can also explore different ways to style everyday clothing, including elevating the casual-chic style , to create fashionable outfits with versatile wardrobe pieces.
Empowering Local Retailers
An important part of HS Atlas’ model is partnering with local multi-brand outlets and modernizing mom-and-pop stores.
These small retailers have long served Indian bazaars. However, they were at a disadvantage compared to big malls and chains. HS Atlas provides the technology, capital, and inventory to upgrade these local stores.
Retail partners can access HS Atlas’ e-commerce platform for orders and payments. The company also helps stores with lighting, displays, trial rooms, and ambience to elevate the shopping experience. Partners can better compete with access to the latest fashion at their fingertips.
Retailers can offer clothing for different occasions, from everyday wear to special outings. For example, customers looking for outfit inspiration can explore date night outfits with jeans for ideas on styling denim for different occasions.
The company aims to onboard 10,000 retailer partners by 2025. HS Atlas ultimately hopes to transform small-town retail not just in clothing, but also electronics, cosmetics, and other sectors.