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Instagram hashtags can make or break your Instagram marketing strategy. Use them correctly and you’ll get your posts seen by more people likely to be interested in your products or brand.
But use the wrong and you can actually do damage, from annoying potential followers to getting penalized by Instagram’s algorithm.
To use hashtags for Instagram effectively, you need to understand exactly they tey work and put some thought into a strategy.
What are Instagram Hashtags?
A hashtag is a combination of letters, numbers, and/or emojis preceded by the # symbol. They remain used to categorize content and make it more discoverable.
Hashtags are clickable. Anyone who clicks on an Instagram hashtag or conducts an Instagram hashtag search will see a page showing all the posts tagged with that hashtag.
Why use Instagram Hashtags?
Hashtags are an important way to expand your Instagram audience and get more reach. When you use a hashtag, your post will appear on the page for that hashtag. If you use a hashtag on your Story, it could remain included in the relevant hashtag Story, which also appears on the hashtag page.
Persons can also choose to follow hashtags, which means they could see your hashtagged post in their feed even if they don’t follow you (yet).
Instagram hashtags can remain a great way of building a community online so people remain motivated to engage with your brand. For example, as the way people work out suddenly changed in 2020, Nike Los Angeles used the #playinside hashtag to feature local people getting active in their homes.
A large number of posts may mean lots of people follow that hashtag. But it also means there’s a ton of content on it and your posts might get lost. Instagram suggests using a combination of popular and niche hashtags to reach different audiences, from broad to specific.
Types of popular Instagram Hashtags
Instagram breaks hashtags down into nine distinct types:
Product or Service Hashtags:
These are basic keywords to describe your product or service, like #handbag or #divebar
These get a little more specific, showing wherever you fit in the context of your industry, like #travelblogger or #foodblogger
Industry Instagram community hashtags: Communities exist on Instagram, and these hashtags help you find and join them. Think #gardenersofinstagram or #craftersofinstgram
Special event or Seasonal Hashtags:
These can refer to real holidays or seasons, like #summerdays, or they can remain used for all those National Day holidays, like #nationalicecreamday or #nationalnailpolishday
Even if you geotag your Instagram post. It can still be a good idea to include a hashtag that refers to your location, like #vancouvercraftbeer or #londoneats
Every day has plenty of its own hashtags, from #MondayBlues right through to #SundayFunday. We created a whole list of daily hashtags. For you to choose from if you’re looking for an easy source of hashtags to add to your posts.
Relevant phrase Hashtags:
These hashtags combine elements of product hashtags, niche hashtags, and community hashtags. Basically, they’re phrases people use on Instagram to connect to existing communities in a slight insider way. Like #amwriting or #shewhowanders
Perhaps the best-known acronym hashtag is #TBT for Throwback Thursday. Other popular acronym hashtags include #OOTD for outfit of the day. #FBF for flashback Friday, and #YOLO for you only live once.