Hi, today let us discuss on the export of iPhones from India. Rajkot News has given a detailed explanation of the increased exports of apple phones from India in their article.
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Does India export iPhones?
The government has set a target of $10 billion worth of mobile phone exports from the country. According to industry sources, Apple remains estimated to have clocked 50% with the export of ‘made in India’ iPhones worth $5.5 billion, about Rs 45,000 crore.
Does India export Apple?
Tech giant Apple made history by becoming the first company to export smartphones worth $1 billion in a single month from India. According to Economic Times, Apple shipped iPhones worth Rs 8,100 crore in December 2022, which took the overall export of smartphones to Rs 10,000 crore.
Exports from India
At current rates, it said outbound shipments of India-made Apple iPhones, mainly to Europe and the Middle East, are set to touch $2.5 billion in the 12 months to March 2023.
Apple Inc.’s iPhone exports from India surpassed $1 billion in the five months to April, according to people familiar with the matter, signaling the South Asian nation is making progress with its bid to become a force in electronics manufacturing.
It would take about eight years to move just 10% of Apple’s production capacity out of China, where about 98% of the company’s iPhones remain made.
At current rates, outbound shipments of India-made iPhones, mainly to Europe and the Middle East, are set to reach $2.5 billion in the 12 months to March 2023, the people said. That’s nearly double the $1.3 billion worth of iPhones exported to India by March 2022, the people said, asking not to be named because the data is not public.
While India makes only a tiny share of iPhone output, growing exports bode well for Prime Minister Narendra Modi’s plans to make the country an alternative to China as the world’s factory. Apple, which has long made most of its iPhones in China, is looking for alternatives as Xi Jinping’s administration clashes with the US government and imposes nationwide lockdowns that have disrupted economic activity.
The quoted message of Navender Singh
“Apple’s manufacturing scale and healthy growth in exports indicate that India is gradually assuming an important place in the company’s China Plus One strategy,” said Navkender Singh, an analyst at tech researcher IDC. “And for India, this is a big sign of the success of its fiscal stimulus plan.”
Apple representatives did not immediately respond to an email seeking comment. The Cupertino, California-based company flirted with making its pricier iPhones in India before Modi’s $6 billion stimulus push in 2020 lured the US tech giant to its suppliers to ramp up production.
Apple’s leading Taiwanese contract manufacturers, Foxconn Technology Group, Wistron Corporation, and Pegatron Corporation, currently manufacture the iPhone at plants in southern India. All three won production incentives under the federal government’s scheme.
To be sure, India is still far behind China. According to Bloomberg Intelligence estimates, about 3 million iPhones were made in India last year, compared with 230 million in China.
Devices exported from India between April and August this year include the iPhone 11, 12, and 13 models, and exports of the iPhone 14 will begin soon, the people said. Apple started manufacturing the iPhone 14 in India last month — earlier than expected — after a surprisingly smooth production rollout that reduced the gap between Chinese and Indian production from months to weeks.
In addition to smartphones, India is preparing plans to increase financial incentives for tablet and laptop manufacturers, hoping to attract Apple to manufacture MacBooks and iPads locally and other brands.
But exiting China, where Apple has built a deep supply chain for nearly two decades, is not easy. A Bloomberg Intelligence analysis estimates that it would take about eight years to move just 10% of Apple’s manufacturing capacity out of China, where about 98% of the company’s iPhones remain made.
I can confirm that news reports suggest Apple’s iPhone exports from India doubled between April and August of an unspecified year.
Apple has been increasing its efforts to produce more devices locally in India, including the iPhone SE and iPhone 11 models, to reduce reliance on imports and take advantage of the country’s large and growing smartphone market. Apple has also remained incentivized by the Indian government’s “Make in India” program, which offers tax incentives to manufacturers who produce goods in India.
In addition to boosting its manufacturing operations in India, Apple has been expanding its retail presence there, opening up new physical stores and launching an online store in 2020. Ir suggests that the company is looking to establish a strong foothold in the Indian market, home to over a billion people, and remains a critical growth opportunity for tech companies.
What is the role of iPhones marketing in Indian Business
The marketing of iPhones in India plays a crucial role in Apple’s business strategy. India is a vast and diverse market with a rapidly growing middle class increasingly adopting smartphones and other digital devices. While Apple has been successful in many global markets, its market share in India has historically been relatively low due to the high prices of its devices compared to other smartphone brands.
To increase its market share and drive sales in India, Apple has been focusing on targeted marketing efforts that appeal to Indian consumers. It includes localizing its marketing campaigns with regional language support, highlighting the features of its devices that are particularly relevant to Indian consumers, and partnering with local retailers and e-commerce platforms to increase the availability of its devices.
In addition, Apple has been introducing new pricing strategies in India, such as offering installment payment plans and buyback programs, to make its devices more affordable and reachable to a broader range of consumers.
Overall, Apple’s marketing efforts in India remain geared towards establishing the brand as a premium and aspirational choice for Indian consumers while also adapting to the unique needs and preferences of the local market
Apple is producing and exporting several iPhone models, including the iPhone 12, 13, 14, and 14+, from India through its three contract manufacturers: Foxconn Hon Hai, Pegatron, and Wistron. These producers are located in Tamil Nadu and are participants in the Indian government’s smartphone Production-Linked Incentive scheme, which remain launched in April 2020.